At pharmatail.com (“the Site,” “we,” “us,” or “our”), we value your privacy. This Privacy Policy explains how we collect, use, and protect your Personal Information when you browse our website or make a purchase. If, after reviewing this policy, you have questions, want more information about our privacy practices, or wish to make a complaint, please contact us by email at care@pharmatail.com or by mail using the details provided on our website’s Contact Us page.

When you visit the Site, we collect certain information about your device, your interactions with the Site, and the information necessary to process your purchases; we may also collect additional information if you contact us for customer support. In this Privacy Policy, “Personal Information” means any data about an identifiable individual. We collect Device Information to load the Site accurately for you and to perform analytics on Site usage to optimize our Site; this is collected automatically via cookies, log files, web beacons, tags, or pixels, may be shared with our processor for a business purpose, and can include your browser version, IP address, time zone, cookie information, which sites or products you view, search terms, and how you interact with the Site. We also collect Order Information directly from you to provide products or services to fulfill our contract, process payment information, arrange shipping, and provide invoices and/or order confirmations, communicate with you, screen orders for potential risk or fraud, and when aligned with the preferences you have shared provide information or advertising about our products or services; this may be shared with our processor for a business purpose and can include your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

The Site is not intended for individuals under the age of 18. We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us using the details above to request deletion.

We may share your Personal Information for behavioural advertising, meaning we use it to provide targeted advertisements or marketing communications we believe may be of interest to you. For example, we use Google Analytics to help us understand how customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/, and you can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. We may also share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners; some of this information is collected and shared directly with partners, and in some cases through cookies or similar technologies (subject to your consent, depending on your location). You can opt out of targeted advertising here: Facebook – https://www.facebook.com/settings/?tab=ads, Google – https://www.google.com/settings/ads/anonymous, Bing – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads, and more broadly via the Digital Advertising Alliance opt-out portal at https://optout.aboutads.info/.

We use your Personal Information to provide our services to you, including offering products for sale, processing payments, shipping and fulfilling your order, and keeping you informed about new products, services, and offers. When you place an order through the Site, we retain your Personal Information for our records unless and until you ask us to erase this information. For more about your right of erasure, please see the “Your Rights” section below.

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (including profiling) when that decision has a legal or similarly significant effect on you. We do not engage in fully automated decision-making that has a legal or significant effect using customer data. Our processor, WordPress, uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you. Services that include elements of automated decision-making include temporary blacklisting of IP addresses associated with repeated failed transactions (for a small number of hours) and temporary blacklisting of credit cards related to blacklisted IP addresses (for a small number of days).

Cookies are small pieces of information downloaded to your device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media/content cookies. Cookies improve your browsing experience by remembering your actions and preferences (such as login and region selection), so you don’t have to re-enter this information each time you return or move between pages; they also help us understand how people use the website, including whether a visitor is new or returning. The time a cookie remains on your device depends on whether it is a “persistent” or “session” cookie: session cookies last until you stop browsing, while persistent cookies last until they expire or are deleted; most cookies we use are persistent and will expire between 30 minutes and two years from download. You can control and manage cookies through your browser settings (often found under “Tools” or “Preferences”); more information on managing or blocking cookies can be found in your browser’s help file or at https://www.allaboutcookies.org/. Please note that removing or blocking cookies may negatively impact your user experience and parts of our website may no longer be fully accessible, and blocking cookies may not completely prevent how we share information with third parties such as our advertising partners; to exercise your rights or opt out of certain uses of your information by these parties, follow the instructions in the “Behavioural Advertising” section above.

As noted, if you would like to make a complaint, please contact us by email or by mail using the details provided under “Contact Us” above.